The ideas and execution that get results.

Without the fuss of an agency.

Tango is what you want when you don’t want a traditional agency, but you still need the strategic and creative heft it takes to launch your new brand or new campaign with confidence.

We are a small group of one-time big agency/big brand people. These days we put our big brand experience to work getting smaller brands to market.

When we’re done, those littler brands don’t look or feel so little anymore.

When you need a small, hands-on group that not only has the big ideas, but also the street-level smarts it takes to put those ideas into action on a budget, you need Tango.

What’s gone wrong with traditional agencies?

It’s no secret that many businesses today look at agencies with suspicion. The “why” isn’t hard to understand: far too many of them have had bad experiences. And the truth is that agencies have changed.

The digital age cut deeply into the profits of traditional agencies. Agencies responded by making cuts to services, particularly strategic services, which were always a cost center.

The result has been that creative problem solving, once the driver of effective marketing, has gone out the window. Agencies have defaulted to selling tactics which, unmoored from big ideas, have become solutions looking for problems.

For the client that means big expenditures on one-size fits all programs that simply don’t move the needle.

Tango was founded as an alternative to the worn-out traditional agency model. By focusing on strategy — and small, efficient tactical programs that arise from that strategy — we generate real results for our clients.