OrthoIllinois was introducing a new immediate care service for orthopedic injuries, a new offering for the regional market. Here’s how we helped fill the patient pipeline.
To help patients understand the new service we created a logo that clearly highlighted the major areas of treatment: joints. An equally simple print and digital campaign built further understanding through a two word headline that captured the most common ortho injuries, from ladders to lifting to skateboards to soccer.
Within days of the campaign debut, a new high of 73 patients were treated in one day, resulting in the addition of a mid-level provider to keep up with the patient load. Seven years later the campaign is still generating click-through rates that are 8x the national average at 40-50% lower cost than the typical digital campaign.
The campaign conversion rate stands today at 45% (the national average is a little more than 2%).